Prepared for Kevin & Roxanne by Eric Berg, crush · Download the PDF
Proposal 011 · 8 October 202601 Where we started
What we built it around.
- 01
Your own photos and words.
Your herd on summer pasture, the flock in the snow with its guard dogs, the family, the golden grass, all cleaned up. And your own lines lead: grass fed, grass finished, family owned since 1947.
- 02
Your shares, at a glance.
An eighth to a whole beef, plus the half lamb: the deposit, the pounds that land in your freezer and the freezer space each one needs, each drawn as its gold share of the animal. Deposits, pick-up cities and checkout stay in your Shopify.
- 03
Your story, in one walk.
Three generations on the land, Lowline Angus finished on grass, calving timed to the June grass, pick-up in Red Deer, Calgary, Canmore and Edmonton. Today it's spread over a dozen pages; here it reads from the pasture to the plate.
Proposal 011 · 8 October 202602 What you get
Pay for the website.
Get the whole launch.
- 01$3,500
The website
A new theme for your Shopify store: the homepage, story, herd, shares and half lamb pages you just walked through, on your real products, deposits and pick-up cities. Live on ironkreekranch.com within a week of saying go.
- 02$199
A launch promo
A short animated video made from your own photos and words, sized for Instagram, Facebook and anywhere else you post.
- 03$495
A launch email
Designed and written for your mailing list, so the families who already buy from you hear about the new site from you.
- 04$1,495
A launch ad set
Twelve ads, each sized for feeds and stories, with moving versions of the best four.
- 05$149
A phone receptionist, first month
From Whoever, our sister company: a voice assistant built around Iron Kreek that picks up your line when you're out with the herd. You teach it by text, and every call it takes becomes a short written record you can read after.
- 06$49
30 days of changes
Text or email us what to change. It's live the next business day.
Plus, when you say go before 7 November 2026
- Bonus$250
Launch email setup
We set up the launch email in your Shopify store and line it up for your mailing list, ready to go out on launch day.
If the site isn't live within a week of go, your first three months of changes are free.
All prices in Canadian dollars. Each value is our own price for that piece on its own.
Proposal 011 · 8 October 202603 How it goes
Live within a week of go.
- Day 0
You say go
You pay the 50% deposit and add us as a collaborator on your Shopify store. Your live store won't change until you say.
- Days 1 to 7
We finish the site
We turn these pages into your Shopify theme. You see every page in a preview before anything goes live.
- Launch
It goes live
The new theme goes live on ironkreekranch.com, and the promo, email and ads are ready to go out with it.
- 30 days
Changes, next day
Text or email a change and it is live the next business day.
04 Investment
| The launch | $3,500 |
| To start, when you say go (50%) | $1,750 |
| When the site goes live | $1,750 |
After launch, month to month, only if you want them
| Unlimited edits, live next business day | $49/mo |
| Four animated promos a month, vertical and square | $599/mo |
| Two custom email designs a month | $395/mo |
| Twelve unique ads a month | $895/mo |
05 What you own
- The theme and every file, in your Shopify store and your name.
- Your shares, deposits, pick-up cities, orders and checkout stay right where they are.
- No commitment on anything monthly. Cancel anytime; the theme stays yours.
add-on
Or all four, together
$997/mo$1,938
Unlimited edits, four animated promos, two custom emails and twelve unique ads every month. You save $941/mo. No commitment, cancel anytime.
Proposal 011 · 8 October 202606 Next step
Say go.
Reply to my email or write to eric@crushhh.co, and the build starts.
This proposal holds until 7 November 2026.
Say go by emailDownload the PDF
Eric Berg
Crush Digital Atelier · eric@crushhh.co · crushhh.co